GONR Labs is building the intelligence layer for the dry cleaning and laundry industry — from stain removal to garment analysis to operator training. Powered by AI. Backed by decades of expertise.
“Dry cleaning is a $12B industry built on skilled labor — and that labor is disappearing. We’re capturing expert knowledge, structuring it with AI, and delivering it as tools so every operator is more capable from day one.”
Dry cleaning is a $12 billion industry built on skilled labor — and that labor is disappearing. Customers expect miracles while institutional knowledge fades. GONR Labs exists to bridge that gap.
We’re capturing expert reasoning, stain chemistry, garment analysis, and customer communication — then delivering it through AI-native tools that make every operator faster, safer, and more confident.
Dry cleaners in the US
Of expert knowledge digitized
Stain protocols in our engine
GONR Labs was founded by Tyler Fyke — a third-generation dry cleaner and serial inventor. He grew up at Jerry's Cleaners in Naples, FL (est. 1964) and spent over a decade building PIVOT, a patented spray bottle technology backed by Nexshift Inc. Tyler has handled the counter, the claims, and the stains. When he saw how AI could transform the industry he grew up in, GONR Labs was born.
Tyler brings something no tech startup can replicate: the perspective of someone who's run a spotting board, negotiated with customers, and written the checks. That lived experience shapes how we design products — practical, trustworthy, and built for the realities of textile care.
“We’re building tools for the next generation of operators — the ones who won’t have decades to learn by trial and error. GONR Labs makes expert reasoning available instantly.”
Dan Eisen is the most respected name in garment analysis. As Chief Garment Analyst for the National Cleaners Association for over 33 years, he investigated thousands of garment damage cases and trained hundreds of industry professionals.
Dan's life's work — decades of documented garment damage cases, analysis methodologies, and expert knowledge — is now being digitized and integrated into GONR's AI platform. The Eisen Method becomes the foundation for a new era of garment analysis: faster, more accessible, and backed by the industry's most trusted expert.
Every product is designed to put expert thinking into the hands of operators — stain-by-stain, garment-by-garment.
AI-powered protocols for every stain, surface, and material combination. Professional-grade tools for spotters and operators.
Get Access →Get liability assessments, probable cause, and actionable reports — powered by the Eisen archive.
Chemistry fundamentals, spotting techniques, safety protocols — built from expert sources.
Damage explanations, pickup notifications, care recommendations — delivered as SMS, email, or in-person talking points.
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